Marketing Analyst

About UsPacifica Continental is an international recruitment consultancy that provides different services focused on talents to impact companies’ business all over the world. We provide a young and dynamic environment and by being result-oriented our main goal is to deliver outstanding solutions for all of our clients. Our customized solutions and consultative approach ensure we select the best talent in the market and our operations have reached over 50 countries, including more than 250 cities around the world. We pride ourselves on working with precision and expertise in a wide range of industries! At Pacifica, you will have plenty of opportunity to grow and assist in the development of others. We connect well-being and professional development.Our DNAAmbition- We are guided by excellence, we push for progress and not perfection;Connection- We believe that people are the real drive of our company;Global Mindset- We value diversity and believe that we are enriched by it;Ownership- We take responsibility for our actions.Position OverviewWe are seeking a Marketing Analyst to join our team. In this role, you will play a key role in driving marketing strategies and initiatives. Your focus will be on SaaS, leveraging your expertise in B2C marketing, Google Ads, and advertising to support our global marketing campaigns.ResponsibilitiesDevelop and implement marketing strategies tailored to the company’s needs, with a focus on our SaaS brand expansion and advertising channels.Manage Ads campaigns and assist in the creation of engaging content for websites, blogs, social media, and email marketing campaigns (Google Ads, LinkedIn Ads…).Support the development and management of our marketing campaign, assisting with scheduling and publishing content.Analyze campaign performance metrics and provide recommendations for improvements.Use Google Analytics and other tools to track the effectiveness of marketing campaigns.Develop and assist in our email marketing initiatives.Stay updated on industry trends, best practices, and emerging technologies in digital marketing.QualificationsAdvanced level of English is a must; Spanish is a plus.Bachelor’s degree completed.Proven experience in B2C marketing with a strong focus on advertising (Google Ads, LinkedIn Ads…).Familiarity with Google Analytics and campaign management (defining content, dealing with design providers…) is a plus.Knowledge of CRM systems and email marketing tools (HubSpot, RD Station, Mailchimp, Semrush) is a plus.Background with experience in marketing related to SaaS business or similar is a plus.Strong communication skills and the ability to collaborate with teams.What We OfferCompetitive SalaryPerformance bonusMeal Voucher and Grocery Voucher (VA and VR)GympassHealth and Dental Insurance (SulAmérica Saúde)Life InsuranceTransportation VoucherNotebook and mobile – other home office tools may be provided on demandHybrid work modelApply now and join our team to become a key contributor to our global growth story!#J-18808-Ljbffr