Field Marketing & Demand Generation Manager Brazil

Socialbakers is considered, by our clients, a global leader in social media marketing insights. Globally over 3000 companies consider Socialbakers their trusted partner.With 35% of the world’s population accessing a social platform on a monthly basis, social insights becoming more intrinsic into strategic planning and execution of a companies marketing plan, in parallel, Socialbakers technology is evolving rapidly, accommodating demands of our clients today, at the same time we continue to develop a point of view on future applications of how social media insights can be leveraged to help organizations further their relationships with prospects and customers alike.Key ResponsibilitiesLeverage brand awareness in the region and develop regional interest for the Socialbakers productCustomer case studies – acquire quotes and success stories from clientsContent – produce local news and key trends over blogs and video to be distributed via corporate social channels and websiteEmail marketing – local newsletters (product, PR, events, thought leadership)Public relations – support HQ in Prague with regional topics and reachLocalization – support paid advertising with keywords, Ad copy, trend reportInfluencer marketing – outreach and engagement for content production (videos, webinars, blogs, mentions)Events – production of internal events and identify relevant 3rd party events in the region.Online events – lead regional webinars with sales people. Leverage HQ content.Acquire new target buyers in the regionIdentify key contacts by leveraging internal toolsIdentify where and who would be best connecting with the targetsReach out, via digital or events, to the targets to connectDirect approach of prospects via different channelsCreate Account specific smart contentIntroduce Email cadences and programsProduce smart ABM contentAcquire knowledge, alignment & coordination between Marketing HQ teams and Regional Sales to identify new opportunities, challenges and improvement areasTrack local digital marketing and social media news (by competitors and brands)Identify trends in the region via HQ data analysis and feedback formParticipate in product training and webinars for the regionJoin competitive intelligence programs and contribute with a regional viewWork in close collaboration with HQ and field marketing teams, regional sales managements as well as Sales Global practice teams to create strategic alignmentSkills & Qualifications3 years + marketing experience, preferably in SaaS and / or B2BSocialbakers is not a start-up, we are in the stage of aggressive expansion, with an increasing appetite from enterprise brands across the region, we understand our solutions, we understand the market appetite, but we love to be challenged to learn, we are looking for someone who will challengeThis role requires hands-on execution, you’ll be a team of 1, with amazing support from the local Sao Paulo team and the global HQ marketing teamLanguages : Portuguese and English are a must-have, additional languages are a plusWe OfferCooperation with global company with a startup cultureWork on the biggest brandsInternational, fast paced and rapidly growing environmentPossibility to learn new technologies and encourage new ideasHigh level of flexibilityOpportunity for other professional developmentOpportunity to use English on daily basis#J-18808-Ljbffr